Over 17 Years in Marketing

During this time, the internet has evolved significantly, and everyone has become an active user. Today, it’s hard to imagine any business or expert without social media accounts and at least a basic website. SMM marketing and digital marketing are impossible without quality content that companies and experts post online.

Thus, one of the main tasks in marketing is to develop necessary content while considering all the specifics of the business, the direction of activities, and the target audience. Often, especially from experts (psychologists, coaches, consultants, educators), I hear: “Why should I spend time on a content plan? What will it give me? I remember everything I need to post on my accounts.”

Unfortunately, this thinking is mistaken! Practical cases show that important details and even entire areas of activity that need to be promoted and attract attention are often overlooked. This approach leads to missed income and lost clients.

Why is a Content Plan Needed?

• For proper planning of informational and promotional content placement on social media, blogs, and websites.
• To focus attention on all areas of activity of the company or expert.
• To plan promotions and special offers considering the internal specifics of the company and calendar holidays.
• To avoid spamming your clients.
• To specify your offers.
• To create a positive image of the company or expert.
• To attract potential clients through useful content.
• To remind about your activities, directions, and inform about novelties.
• To properly form photo and video materials.

What is Important to Remember:

• The content plan should be detailed.
• The content plan should include the date of content placement, a brief description, and the content’s placement location.
• The content plan for the month should cover all areas of activity of the company or expert.
• People generally do not like to search for information and put in extra effort, so the content plan should consider that the content theme will periodically repeat, but at the same time, the content must be new and interesting.
• Mark in advance in the content plan where you will have video material, where photos, and where online broadcasts and events.
• Plan announcements of promotions and events in advance in the content plan.
• Mark in advance the content planned for promotion.

Don’t hesitate to create or assign your employees the task of detailing the content plan for the month. Check it and adjust if necessary. And most importantly, follow the actions according to this content plan!

Your clients will appreciate this approach and reward you with new orders. Wishing you success and prosperity!